Director at Ikon Staffing Solutions Pvt. Ltd
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Head - Digital Marketing - Internet/Online (10-12 yrs)
Digital Marketing Head
Role Purpose :
- Head of Marketing responsibilities include developing plans to help establish brand, allocating resources to different projects and setting short-term and long-term department goals both for Mosaic Digital & Mint platforms.
- This role will focus on Digital Brand capabilities across performance marketing and brand marketing for all the Mosaic Digital & Mint properties.
- Providing inputs on product and design for various audience growth and engagement initiatives including email newsletter, new sections for new segments and retention and engagement metrics.
- Partnering with the Subscription team to drive traffic on VCCircle, Techcircle and Mint's digital platforms.
- Developing analytics-driven strategy.
- Manage social media strategy (which may include developing suggestions on creating optimized content for social media) for editorial products.
- Set goals for social media, audience growth metrics ( page views, sessions, absolute unique), engagement metrics (sessions per user, returning user, pages per session, average time spent, number of share and likes).
- Execute, implement and manage social media promotions. Three steps: Setting goals, testing, measuring impact
- Participating in discussions for event planning and programming along with editorial head at concept level.
- Develop and execute integration strategy for various mailers and optimizing the frequency of mailers to pull back disengaged subscribers/readers
- Creation and management of microsites, custom content and partnering with the sales team in coming up with and executing opportunities.
- Partnering in the delivery of Integrated Marketing Solutions through ad banners, sponsored posts, and social amplification.
- To ensure event display accurately represents the Mosaic Digital & Mint brands.
- To handle subscription of research platforms along with performance marketing of Edge Insights brand.
Functional Competencies :
- Ability to adapt in fast-paced & challenging environment.
- Strong business communication skills - written and verbal
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and about marketing automation tools
- Proficient in Digital Marketing, ATL, BTL, SEO, SEM, content, and email marketing.
Behavioral Competencies :
- Ability to work with cross functional
- Ability to think creatively
- Team Player
- Customer Orientation
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