Head - Digital Marketing - Internet/eCommerce

Head - Digital Marketing - Internet/eCommerce

Job Responsibilities:

- Would be heading entire Digital Marketing aspects of the company.

- Responsible to manage a team and stakeholder management.

- Would responsible for planning and strategy for Digital and growth marketing

- Preferred candidates from retail/QSR/Multi Channel company

- Manage and continuously improve campaigns over all digital channels (including facebook, google) to drive down acquisition cost and expand reach.

- Do customer research, promote relevant messaging in ads to improve customer growth and order flow.

- Have very mathematical and measurement-driven approach to continuous experiment, iterate and improve on different digital advertising approaches.

- Be innovative and come up with develop & execute ideas for creatives, videos and messaging for our digital ads.

- Handle content and outreach online in-order to improve user engagement

- Analysing marketing data for various campaigns and channels. Identify and understand the opportunities for growth and leverage them.

- Co-relate data to understand and identify areas of growth for in-depth paid marketing channel performance across different regions and demographics.