Key Account Manager - HR at Altaa Vistaa Business Solutions Pvt Ltd
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Head - Digital Marketing - Internet/eCommerce (6-12 yrs)
Job Title : Digital Marketing Head
Note : Candidate must be from either WPP Network company or Marketing Agencies.
Responsibilities and Duties :
- Plan and execute all digital marketing initiatives for the company, including SEO/SEM, marketing database, email, social media, paid and display advertising campaigns
- Design, build and maintain company's social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications/Requirements :
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, paid and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Graduate in any relevant field
- Proven working experience in digital marketing
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords- campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Team work, initiative and respect for diversity and planning
- Project management skills
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