Global Talent Search Partner at XL Recruiters
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Head - Digital Marketing - InsurTech Startup (6-12 yrs)
We are hiring for a Bangalore based Insuretech Startup. Role details are given below:
- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEM, Email marketing, retargeting, affiliate marketing, Facebook Marketing, video adverts
- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics.
- Ability to understand & appreciate the operational challenges of the business
- Willingness to work under a demanding and highly performance driven work environment.
- Ability to work with a cross-functional team across digital sales, product development, engineering and operations.
Role description :
- Acquire new customers to drive revenue and growth:
- Building channels (SEM, facebook, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences.
- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend
- Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)
- Increase repeat customers to drive revenue and growth:
- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)
- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats
- Metrics: Repeat revenue & repeat customers
- Drive marketing efficiency by :
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.
- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates.
- Metrics: Cost on sales, cost of customer acquisition, cost of traffic.
- Develop effective marketing communication by:
- Understanding product portfolio and offerings working with business and underwriting team
- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness
- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital mediums
- Postgraduate with minimum 6 years of experience in digital marketing, performance marketing role in a Startup / Ecommerce company.
- Ability to work under pressure.
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