Head - Digital Marketing - IIM/FMS/MDI/XLRI

Key Responsibilities -

- Own and scale the direct to consumer business; be responsible for its P&L

- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM, and reactivation by building a repeatable, sustainable & defensible growth machine.

- Use the data to create customer personas, improve revenues and minimize costs and expenditures; create a culture of structured experimentation and iteration to drive growth

- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation

- Drive maturity improvement in GROWTH function's execution and performance management via the data-based decision making

- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organization to drive cohesiveness and enable a - one team- positive working culture

Experience, Skills & Knowledge -

- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup

- Customer centricity focus and ability to bring - the voice of the customer- in decision making

- Leadership and team management experience

- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)

- Entrepreneurial mindset with the ability to hustle and sharp business acumen

- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying

- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in a B2C business environment

- Ability to communicate across multi-cultural and experience levels, internal & externally

- Analytical rigor i.e. should prefer data to challenge status quo, engage minds, direct hypothesis-driven thinking, and structure complex issues

- Engineering degree (Tier 1 college) must. MBA (from Tier 1 college) is an advantage