Partner - Talent Acquisition at Confidential
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Head - Digital Marketing - Hospital (10-20 yrs)
Job Description :
- Brand Awareness; Footfalls
- Formulate the brand launch plan for the new brand / business and formulate the marketing strategy for existing, new centres and new businesses.
- Compile customer insights, market research and trends to identify business opportunities and threats.
- Drive brand strategy, identify creation.
- Prepare detailed brand and centre launch plans- channel split, communication plan, channel activation etc.
- Create marketing campaign plan, budget and monitor marketing RoI sharply.
- Lead hiring & working with third party agencies required for branding, creative / collaterals, ATL and BTL activities, media planning and execution etc.
- Drive planning and execution of marketing plan across all channels - ATL + BTL + PR + B2B Engagement.