Head - Digital Marketing - Healthcare

For a world leader in health care, we have been retained to search for a Head of Digital Marketing.

Responsibilities:

- Create, Design, build and maintain the social media presence

- Manage digital endeavors of the company and help the company establish leadership in the category.

- Set up Online platforms for the company. Manage SEO/Social Media/ Adwords

- Content creation across all digital channels

- Manage offsite Kiosks, develop their content and ensure customer experience

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive Digital Transformation to benefit all stake holders

- Work with IT to equip the organization with best possible infrastructure and deliver best in class experience across devices.

Requisites :

- 10 years in marketing function with the last 5 years handling digital marketing of a progressive B2C organization at a senior level.

- Tier 1 MBA in Marketing.

- Should be solid & have strong knowledge with SEM tools, Keyword Planners, Web Analytics