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Director at Glamlooks Studio Pvt Ltd
Views:572 Applications:155 Rec. Actions:Recruiter Actions:4
Head - Digital Marketing - Healthcare/Consumer Durable (2-4 yrs)
Head - Digital Marketing
Job Description :
1) Participate in forming effective paid search strategies
2) Launch and optimize various PPC campaigns
3) Oversee accounts on search platforms (e.g. Google AdWords, Bing, FB)
4) Be involved in keyword selection and audience targeting
5) Monitor budget and adjust bids to gain better ROI
6) Track KPIs to assess performance and pinpoint issues
7) Produce reports for management (e.g. dashboards)
8) Write attractive and concise copy for adverts
9) Suggest and develop new campaigns across multiple channels
10) Maintain partnerships with PPC ad platforms and vendors
11) Find ways to reduce risk of click fraud
12) Keep abreast of PPC and SEM trends
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