Head - Digital Marketing - Healthcare

Digital Marketing Head

Responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department and align to the revenue goals with clear linkages to acquisition, retention, traffic and AOV

- Set, monitor and report on goals set for the team

- Design branding, positioning and pricing promotion strategies

- Ensure that the brand message is strong and consistent across all channels and marketing efforts (like social, email campaigns, advertising, web pages and all promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to achieve targeted revenues

- Participate in the quarterly and annual planning of company objectives

Required :

- Experience running successful marketing campaigns for at least 8-10 years with a holistic understanding of marketing with specific proven capabilities on growth marketing and performance marketing

- Solid knowledge of web analytics and Google AdWords

- Experience with CRM campaigns

- Creative and Analytical mind

- Passionate about health, fitness and food will be an added plus