Head - Digital Marketing - Global Software Firm

Looking for a seasoned digital marketing person with 8-10 years of digital marketing experience to lead the digital marketing team for an exciting tech company into the latest buzzword - Robotics Process Automation.

Responsibilities:

- Develop the digital strategy for the company with special focus on increasing awareness and getting customer leads

- Set goals for traffic growth, lead generation and social media engagement

- As primary owner of the vendor relationship with creative and media agency, manage the digital budget

- Have deep understanding of social channels, SEO, performance marketing, content marketing, PR will help bring all channels together for engaging campaigns.

- Report to the India head of Sales and Marketing as well as the Global marketing head and will be able to build a team as needed

- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

- Vet new opportunities, platforms, and productivity tools related to social and digital media needs

Qualifications:

- Extensive knowledge of web, social and digital platforms

- Digital marketing for a large brand / digital agency with some experience in B2B brands preferred

- Knowledge of the B2B marketing ecosystem and its component parts of targeting, lead gen and measurement

- Hands-on experience of the entire gamut of digital marketing (content marketing, SEO, SEM, Social media, instant marketing, Email marketing, analytics)

- Agency and Vendor management