Head - Digital Marketing - Gaming Firm

One of the leading Gaming company is looking for Head Digital Marketing.

The role: To lead in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology.

You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

KEY RESPONSIBILITIES :

- User acquisition through Facebook, Google Ads, Instagram, and other channels of acquisition

- Delivery of RoI and target KPIs from channels of acquisition

- Devising the strategy for user acquisition and bringing down the CAC

PERFORMANCE MEASURES :

- CAC of acquired users

- No of users acquired

- Quality of users acquired

QUALIFICATION :

- Minimum Qualification: Post Graduation in marketing

KNOWLEDGE AND SKILLS :

- Experience of working on FB/Google Ads

- Hands on experience on getting RMG platforms whitelisted on FB/Google

PERSONAL ATTRIBUTES :

- Ability to meet deadlines

- Assertive and go getter attitude

- Strong team player

- Analytical mind

- Relationship building