Position - Digital Marketing - start up - food
- Digital Marketing with Analytical exposure
- Plan and execute all digital marketing initiatives including SMS, email, affiliate, paid social, display, video, search, and ad technology
- Measure and report performance of all digital marketing campaigns and drive a positive ROI
- Identify trends and draw insights to work with product teams for GTM of new products
- Performance analysis of marketing data, marketing mix models, consumer segmentation, brand health
- Creation of Brand manual to be followed and implemented across all channels
- End to end creation, monitoring and deployment of social media strategies to drive key KPIs such as awareness, engagement and conversions
- Creation of a monthly content calendar to be followed across all digital media assets
- Roll out surveys and focus groups to identify gaps, challenges and brand lift
- Build up and management of fan community focused upon new product development and current feedback
- Ideation and creation of ad copies, content for owned and paid media channels
- Create artwork for brand communication
- Periodical roll out of such artwork in FB, Intagram and Tiktok
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