Head - Digital Marketing - FMCG

Head - Digital Marketing - FMCG (Work From Home)

- Ideation to launch corporate, brands and other businesses website in record time.

- Working with digital agencies in ensuring brand strategies are implemented on a Hindi, Tamil consistent basis

- Developed the entire portfolio of influencers and used them effectively to drive Punctual perception, and reach of various brands. Online Shopper Driven online initiatives organically by leveraging the right platform

- Responsible for Digital Content, Social media, Influencer mgmt, Content Mktg, Digital Films, Articles, SEM, PPC, Publisher Content, Microsite, SEO, Digital media & budgets

- Driving Facebook, Instagram, Twitter, You Tube channel strategy to drive Buzz & Engagement

- Driving Buzz, Conversations, Engagement, Store visits & other relevant business metrics

- Drive Remarketing initiatives via DMP, DPA, PLA content

- Competitive Insights, Social Listening, Conversation & Buzz Analysis, Driving positive sentiment through digital campaigns