Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Head - Digital Marketing - FMCG - IIM/ISB/MDI/FMS (10-15 yrs)
Digital Marketing Head - FMCG
We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
- Build our digital marketing roadmap
- Build a strong Digital Marketing strategy to help the firm to reach its target audience at scale to deliver growth at optimum costs.
- Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help firm's reach its target audience at scale.
- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Define online advertising strategy and creation of multichannel advertising campaigns
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
- Proven work experience as a Digital marketing Head
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
MBA/PGDM from a Premier B School 10 to 15 years of experience
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