Head - Digital Marketing - FMCG - IIM/ISB/MDI/FMS

Digital Marketing Head - FMCG

We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Build our digital marketing roadmap

- Build a strong Digital Marketing strategy to help the firm to reach its target audience at scale to deliver growth at optimum costs.

- Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help firm's reach its target audience at scale.

- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Define online advertising strategy and creation of multichannel advertising campaigns

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Requirements :

- Proven work experience as a Digital marketing Head

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

MBA/PGDM from a Premier B School 10 to 15 years of experience