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29/09 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:496 Applications:188 Rec. Actions:Recruiter Actions:36

Head - Digital Marketing - FMCG - IIM/ISB/MDI/FMS (10-15 yrs)

Anywhere in India/Multiple Locations Job Code: 852256

Digital Marketing Head - FMCG

We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Build our digital marketing roadmap

- Build a strong Digital Marketing strategy to help the firm to reach its target audience at scale to deliver growth at optimum costs.

- Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help firm's reach its target audience at scale.

- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Define online advertising strategy and creation of multichannel advertising campaigns

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Requirements :

- Proven work experience as a Digital marketing Head

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

MBA/PGDM from a Premier B School 10 to 15 years of experience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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