Head - Digital Marketing - FMCG

1. Build our digital marketing roadmap

2. Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency

3. Measure ROI and KPIs and prepare a budget

4. Develop specific campaigns to create and maintain high levels of customer interaction

5. Oversee our social media accounts

6. Manage and improve online content, considering SEO and Google Analytics

7. Forecast sales performance trends and act proactively to increase our market segment

8. Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

9. Motivate the digital marketing team to achieve goals

10. Monitor competition and provide ideas to stand out

11. Stay up-to-date with digital technology.