Head - Digital Marketing - FMCG (7-13 yrs)
Company : Top internet FMCG
Customer acquisition using digital channels
- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences
- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)
- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats
- Drive marketing efficiency
- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates
- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness
- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.
Required Skills: -
- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)
- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics
- Willingness to work under demanding and highly performance driven work environment
- Ability to work with a cross-functional team across sales, product development, engineering and operations.