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Head - Digital Marketing - FMCG (12-18 yrs)
- Creating marketing content for the brand to drive engagement and organic growth
- Lead generation campaigns on various platforms such as Online PR, Google ads, Facebook & Instagram ads, emailer campaign, live sessions, influencer campaigns, blog
- Overall responsible for generating revenue of the brands through social media and digital marketing plans.
- Responsible for handling paid media where it would circle around building efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates.
- Knowledge of data set segmentation
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