Head - Digital Marketing - FMCD/FMCG

Digital Marketing Head

1. Enhance brand presence on E-comm platforms

a. Support the E-comm vertical with a consistent presence on E-comm platforms with well-deployed efficient campaigns

2. Drive digital presence for the brand via a mix of social and digital platforms.

a. Develop and execute a Digital Marketing strategy to build consideration & drive preference for the Brand

b. Study various digital media available & plan / optimize as per campaign thought

c. Track latest digital opportunities and trends in consumer interactions and evaluate for brand fit and expanding social presence

d. Deploy relevant communication across social platforms like Facebook, Twitter, Instagram, Linked In etc - deploy various marketing enablers like creative, communication content on websites, social media, microsites, blogs, 3rd party sites etc

e. Create and deploy suitable mix of digital content :

- That supports brand's thought leadership stance and advocacy

- Is in sync with brand's identified strategic initiatives

- Aids conversions via mix of USP and tactical communication

- Drives engagement and positive brand mentions

f. Set relevant digital targets, benchmarks and monitor performance

g. Drive SEO, SEM

h. Drive traffic from social to brand assets like website / microsite etc.

3. Drive Innovation for the brand in digital space via differentiated activation on social media, Innovative digital media selection & deployment

a. Differentiated activation on digital media that'll improve brand perception and enable consumers to become passionate brand advocates or deliver higher ROI

b. Study, plan & execute innovative, new media types that'll help in effective communication delivery or higher ROI

4. Ensure response rate & TAT across all on-line platforms

a. Track brand mentions

b. Respond with help of agency, liaison with service team for negative mentions

5. Budget Adherence/ process management/ support across touch points/ Analyze & share insights with larger team

a. Study best practices within & outside industry to identify scope & feasibility and improves processes

b. Liaison with all functional teams enabling them to leverage digital presence to deliver better experience to consumer/ customer/ stakeholder

c. Analyze brand mentions / other sources for consumer insights on product & service

6. Drive marketing of identified new Emerging categories / projects :

a. Initiatives taken and support provided - for product development/ launches / to reach out to customers - trade / end partners as the case may be

7. Team development :

- Target setting, guidance & performance monitoring of team

- Guide and train larger team on nuances of Digital Marketing