Head - Digital Marketing - Fintech Startup

At Affordplan, our mission is to enable healthcare affordability for millions of people through innovative financial solutions. We aim to bring accessible, affordable and high quality healthcare to the world. We believe that planning for medical expenses is no longer limited to taking an insurance cover or a medical loan; it's a systematic pursuit. Health related problems are increasing rapidly and there is a growing gap between patients affordability and quality healthcare that Affordplan is dedicated to closing through financial technology. To do this, we're rethinking how healthcare is delivered by empowering our patients to plan themselves for their medical expenses and help them access high quality healthcare.

As Head - Digital Marketing, you will own and work on the digital infrastructure to drive overall growth for Affordplan. You will define the Digital and Social Media Strategy at Affordplan by defining new audience segments, developing new campaigns and establishing a system for rapid iterative testing.

RESPONSIBILITIES

- Devising strategies to drive online traffic to our website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns.

- Utilizing range of techniques including paid search, SEO, PPC, affiliate, etc.

- Overseeing the social media strategy.

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all digital marketing.

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

REQUIREMENTS

- At least 4 years and not more than 8 years of experience working in a digital marketing role

- Deep understanding of popular online channels and forums, including but not limited to LinkedIn, FB, Twitter, Instagram, Reddit, Quora, StackOverflow etc.

- Power user of at least 3 popular social media platforms

- Experience in working with a tech and/or education brand

- Expertise in user acquisition methods

- Excellent understanding of data analytics tools

- Experience in a early and growth stage startup is preferred