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01/12 HR
Talent Acquisition at Talent 1st

Views:330 Applications:114 Rec. Actions:Recruiter Actions:17

Head - Digital Marketing - FinTech - IIT/NIT/BITS (6-12 yrs)

Delhi NCR Job Code: 869092

Position - Head Digital Marketing

Location - Delhi

Position Type - Full-time

No. of Working days - 5

Industry - Fin-tech startup

Responsibilities and Duties:

- Build, develop and promote a strong digital marketing practice

- Drive effective channel strategies that optimize retail opportunities and profitability

- Growing ad volumes and revenues across platforms

- Leading planning and execution of digital marketing channels

- Effectively and efficiently managing campaigns for specific objectives

- Define KPIs, and ensuring successful campaigns managing bids, budgets and attribution

- Optimizing campaigns across multiple channels to deliver the best return on investment

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client's marketing budget effectively

- Write content for marketing ads, campaigns, and landing pages

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests

Requirements:

- Post graduation from a top-tier institute or graduation from a premier engineering institute, with at least 6 years of work experience

- Understanding of statistics and ability to support hypotheses with data

- Proven experience in running a performance-focused digital marketing

- Growth-hacking mindset with experience in running digital marketing experiments

- Solid understanding of conversion, funnel management and online customer acquisition

- A/B Testing and Data Analytics experience

- Work experience in e-commerce setup will be preferred

Jhalak
Assistant Manager
Talent1st

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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