Responsibilities : - To lead the strategic planning and daily execution of acquisition and retention marketing activities, as well as owning the overall customer treatment from their initial awareness of the brand, into the considerations funnel, and through to conversion and then retention - To create a marketing strategy across multiple channels, with a focus on online, and build and manage a team to execute on the strategy - You will need to keenly measure and track all relevant metrics to measure effectiveness and impact and be familiar with various tools used to analyze and visualize data - You will need determine the right trade-off between in-house and outsourced expertise and find the right partners to whom specialized marketing functions can be outsourced - Extensively worked with a large number of affiliates and publishers, including Google and Facebook, to drive user acquisition at scale with appropriate ROI - Familiar with attribution tools such as Appsflyer and Branch ,familiar with customer engagement tools such as Moengage and Clevertap - To create acquisition loops through SEO, UGC, referral, and paid media

Kolkata

Head - Digital Marketing - Fintech 

Head - Digital Marketing - Fintech  ,Job Description for Head - Digital Marketing - Fintech  in Axis Bank in  Kolkata for (9-15) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Fintech  in Axis Bank in  Kolkata for (9-15) years of experience. Apply Now!