Industry - IT

Skills - digital marketing, SEO, paid search, Bangalore, fintech, customer acquisition, social marketing, display, mobile marketing, app marketing, ASO

Job Type - Permanent

Job Description :

- Looking for talented Digital Marketer responsible for setting up new digital marketing programs, testing aggressively and prioritizing initiatives to scale customer acquisition efforts.

- Experience should be demonstrated in digital marketing - ranging across paid search, social marketing, display, mobile & app marketing, SEO & ASO.

Client Details

Our client is a leading US Headquartered global Fin-tech company which is listed on NASDAQ. An innovative player, our client puts an exceptional focus on delivering a scalable best-in-class product and experience.

Description

Reporting to the Country Head you will be responsible for:

- Develop digital marketing strategy for the products in India

- Manage and execute new customer acquisition campaign

- Manage and optimize a large, multi-million-dollar advertising budget

- Own key business metrics, support in-depth business reviews and present to senior executives

- Create, manage and publish dashboard. Report on progress against goals and relevant marketing metrics

- Leverage data for analyzing acquisition funnel metrics and to optimize campaign performance

- Liaise with International teams to share best practices and testing plans

- Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results

- Builds measurability into programs; analyses and assesses the effectiveness of projects and campaigns

- Works cross-functionally with organizations including marketing, product development and customer support

- Manages multiple tasks simultaneously and successfully

Profile

You will be a successful candidate with:

- BA/BS, BTech, MBA preferred; 8+ years of experience in a strategic leadership role in ecommerce, consumer or product marketing companies

- Strong analytic and quantitative skills - ability to use data to develop and optimize marketing programs

- Ability to translate customer insights into marketing activities that achieve tangible results

- Experience in Analytics tools like Google Analytics / Omniture is a must

- Experience in SEO and Social Media expected

- Ability to excel in an extremely fast paced and start-up like environment

- Self-starter that builds strong relationships in order to deliver outstanding end-to-end business results with limited resources

- A roll-up-your-sleeves, get-it-done mind-set

- Confident decision maker with a bias for action

- Comfort with change and ambiguity

- Natural networking and collaboration skills

- Detail-oriented and extremely organized and comfortable working with local and international teams and management

Job Offer

A chance to work with an innovative organization with excellent growth opportunities and great pay prospects.

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Chirag Thakkar

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