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29/09 Jasmine
Managing Consultant at Vivartanaa

Views:623 Applications:242 Rec. Actions:Recruiter Actions:33

Head - Digital Marketing - Fashion B2B Enterprise Software (8-15 yrs)

Delhi NCR Job Code: 852273

World Fashion Exchange is the world's leading provider of cloud-based B2B enterprise software for the fashion industry with over 450 customers across 30 countries across the globe.

We are keen to onboard a Digital Marketing Head to strategize, develop, implement, track and optimize digital marketing campaigns, including web, SEO/SEM, email, and social media.

Principal Duties and Responsibilities :

- Devise the strategy and execute end-to-end Digital Marketing activities of the enterprise software product.

- Run paid social media marketing programs (Google AdWords, Facebook, LinkedIn, Twitter), including direct, hands-on management of optimization and performance of those campaigns.

- Create and drive email marketing strategy and campaigns including promotional mailers, newsletters etc. in different countries.

- Lead content generation including creation and execution of webinars, and design content marketing strategies as well as ensure their execution.

- Manage and improve the knowledge base including field-marketing communication (presentations, case studies, testimonials).

- Manage and optimize the SEO and SEM campaigns.

- Maintain and build the organization's social media presence across all digital channels including LinkedIn, Twitter, YouTube and Facebook.

- Work closely with Sales team to brainstorm new and creative growth strategies.

- Contribute towards lead generation and undertake sales CRM administration.

- Maintain monthly MIS figures to analyze marketing campaign ROI and sales lead quality.

- Work with graphic design team to create content and design for website, landing pages and mailers. Test, modify and optimize landing pages to improve outcomes.

- Lead and manage a cross functional team of content, SEO, design, marketing and data research professionals.

Skills Required :

- Experience and strong knowledge of content marketing.

- Excellent verbal and non-verbal communication skills.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media marketing campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Solid knowledge of website analytics tools like Google Analytics etc.

- Experience in setting up and optimizing Google AdWords campaigns.

- Up-to-date with the latest trends, best practices, tools and strategies in online marketing and measurement.

- Attention to detail with a data-driven and analytical approach to solve problems.

- Excellent interpersonal and communication skills, as well as ability to collaborate with cross functional teams.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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