Head - Digital Marketing (EduTech eCommerce Startup)

Job Responsibilities:

- Develop strong understanding of Non-profit and profit fundraising activity and consumer behaviour

- Formulate and direct the overall marketing and communication strategy (online and offline) for all channels, so as to achieve the desired audience reach and targets.

- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) including campaign management, keywords targeting, optimization based on data driven strategies, etc.

- Devise, test and evaluate multiple user growth strategies to drive traffic and conversions

- Take high level brainstormed idea to actual implementation, tracking and analyzing.

- Build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.

- Manage BTL, onsite creative and campaign management activities to drive brand.

- Design, create and manage promotions and Social ad campaigns and fundraisers.

- Lead marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Plan, implement, measure various experiments and conversion drives

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Define go to market strategy : positioning, strategic planning : Develop marketing strategies based on strong analytics

- Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.

- Developing business plans, analysis and execution for the achievement of the same within budgets

- Track, report, and analyze website analytics and campaigns.

- Implement and invest in long term SEO strategies to drive organic growth

- Set up multiple Landing pages and run A/B tests to understand user behavior

- Work with the engineers and designers in the team to implement UI changes and layout

- Experiment with various advertising channels and track conversions to figure out - what works best for us-

Desired Profile:

- 3+ years of experience in Marketing /Digital

- Creative self-starter who is comfortable with both taking initiative and working in teams

- Meticulous project manager, a precise communicator and moreover an avid and quick learner.

Sincere passion to change the world

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