Head - Digital Marketing - EduTech

1. Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

2. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

3. Designs, builds and maintains our social media presence.

4. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

5. Identifies trends and insights, and optimizes spend and performance based on the insights.

6. Brainstorms new and creative growth strategies through digital marketing.

7. Plans, executes, and measures experiments and conversion tests.

8. All, SEO, SMO, SMM, PPC, etc.

9. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple 10. channels and customer touch points.

11. Identifies critical conversion points and drop off points and optimizes user funnels

12. Build, plan and implement the overall digital marketing strategy

13. Stay up to date with the latest technology and best practices

14. Manage and oversee various digital marketing channels

15. Measure ROI and KPIs