Hiring for a leading EdTech company based out of Western Mumbai

Roles & Resonsibilities:

- Planning and executing Digital Marketing strategy to meet key marketing objectives.

- Growth Hacking for Lead Generation (primary objective) and Brand Building.

- Nurturing Digital Marketing team across Search (both organic and paid), social media, Inbound, Affiliate and Email Marketing

- Partnering with cross functional teams as and when required for effective campaign planning and analysis.

- Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

- Ensuring goal-based tracking of Cost per Transaction and Cost per Click

- Reviewing metrics like traffic and leads to formulate proactive plans.

- Defining Metrics, measuring, analysing, and continuously improving performance through relevant reports

- Strategize to use multi-platform digital marketing spends.

- Media planning & digital strategy for executive education courses for global markets

- Management of paid media execution, in line with target yields and spend levels.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

- Team management of digital marketeers

- Strong analytical skills and data-driven thinking

- Managing Marketing and Sales team across the US and India.

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion.

- Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students.

- Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly.

- Identifying opportunities to reach new market segments and expand market share.

- Designing branding, positioning, and pricing strategies

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach.

- Strategies with technologies and automations to enhance

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Rolling up your sleeves to personally create, design, or run initiatives critical to the company.

Relevant Experience:

8+ years of Digital Marketing experience, specifically related to Paid Media Management & Lead Generation

Skills:

- Very strong written and spoken communication skills.

- Excellent interpersonal skills.

- Proven work experience in digital marketing, marketing content and brand roles with minimum 10 yrs experience within a marketing team.

- Excellent knowledge of MS Excel, MS Office, WordPress, power point etc.

- Deadline oriented with strong financial management and analysis skills.

- Agency management

- Knowledge of digital agency management

- Strong analytical skills and data-driven thinking

- Use of BI and other tools will be an added advantage