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09/06 Nikhil
HR at Confidential

Views:641 Applications:196 Rec. Actions:Recruiter Actions:196

Head - Digital Marketing - Education (14-20 yrs)

Navi Mumbai Job Code: 1271482

Hiring for a leading EdTech company based out of Western Mumbai

Roles & Resonsibilities:

- Planning and executing Digital Marketing strategy to meet key marketing objectives.

- Growth Hacking for Lead Generation (primary objective) and Brand Building.

- Nurturing Digital Marketing team across Search (both organic and paid), social media, Inbound, Affiliate and Email Marketing

- Partnering with cross functional teams as and when required for effective campaign planning and analysis.

- Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

- Ensuring goal-based tracking of Cost per Transaction and Cost per Click

- Reviewing metrics like traffic and leads to formulate proactive plans.

- Defining Metrics, measuring, analysing, and continuously improving performance through relevant reports

- Strategize to use multi-platform digital marketing spends.

- Media planning & digital strategy for executive education courses for global markets

- Management of paid media execution, in line with target yields and spend levels.

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

- Team management of digital marketeers

- Strong analytical skills and data-driven thinking

- Managing Marketing and Sales team across the US and India.

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion.

- Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students.

- Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly.

- Identifying opportunities to reach new market segments and expand market share.

- Designing branding, positioning, and pricing strategies

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach.

- Strategies with technologies and automations to enhance

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Rolling up your sleeves to personally create, design, or run initiatives critical to the company.

Relevant Experience:

8+ years of Digital Marketing experience, specifically related to Paid Media Management & Lead Generation


- Very strong written and spoken communication skills.

- Excellent interpersonal skills.

- Proven work experience in digital marketing, marketing content and brand roles with minimum 10 yrs experience within a marketing team.

- Excellent knowledge of MS Excel, MS Office, WordPress, power point etc.

- Deadline oriented with strong financial management and analysis skills.

- Agency management

- Knowledge of digital agency management

- Strong analytical skills and data-driven thinking

- Use of BI and other tools will be an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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