Head - Digital Marketing - Education

JOB DESCRIPTION :

- Oversee and support team of 40+ employees based in Hyderabad - with direct management of 5-8 managers/HoD

- Strategies future growth of channel with a focus on spend Vs. ROI KPI's

- Developing Digital marketing plans for brands and managing the overall digital marketing budget for the assigned brands - Management reporting to the Executive and respective stake holders on individual brands performance

- Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO

- Use a range of analytical tools to identify areas of success/that need improvement

- Ensuring maintenance and growth plans for channels

- Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing

- Leveraging other group services where relevant and required and developing relationships with other shared services

- Work closely with the marketing & sales team to ensure cohesive approach and maximisation of ROI

- Meeting targets relating to leads and expenditure for all brands under your remit

. - Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.

- Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

- Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time