Talent Consultant at Meyrahkee Advisors Pvt Ltd
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Head - Digital Marketing - EdTech (9-20 yrs)
Head - Digital Marketing
About company :
We are one of the India's largest ed-tech companies. Our core vision is to up-skill students and professionals to help them become future-ready driving industry innovations and revolutions
We've partnered with 70+ universities and autonomous colleges for upskilling of students via university programs integrated with skill-based offerings.
- Design and execution of marketing strategies to increase market share and extensions / Innovations, designing, and rolling-out new products.
- Monitor/track the monthly performance of brands and budgets and deliver the objectives.
- Product Market mapping - Consumer, Competition etc. aimed at growing the market share
- Product positioning brand communication, media and promotion strategies and roll-out.
- Promotional inputs to improve sales and market share as per the brand objectives
- Tactical campaigns and managing/supporting the implementation.
- Market research through various means - formal and informal. Keeping in touch with the ground realities through structured feedback.
- Work towards achieving bottom-line objectives.
- Team management and mentoring to optimize results and learning.