Head - Digital Marketing

About company: Our AI-powered tool is trusted by top universities & corporates to assess, recruit, learn & develop.

In the year 2016, we started out as a small team of 5 members incubated from PSG STEP to shape the future of learning and assessment. We are now a growing Enterprise EdTech startup of 130+ passionate & offering 5 products to universities, corporates and students across India, setting benchmarks in the learning and assessment process.

Job role: Head - Digital Marketing

Experience Level: Senior Level - 10+ Yrs.

Compensation Details: Salary is not a constraint for a right candidate

Location: Coimbatore (Work from office)

Work Type: Full Time

Working days: 5 days a week

Job role :

As a Head - Digital Marketing, your primary objective will be to facilitate the sales team through lead generation. You'll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption. The promotion of B2B EdTech products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Responsibilities :

- Manage AdWords and other paid channels.

- Set targets and build strategies.

- Create and test ad copy for operational efficiency.

- Create and optimize landing pages to increase signups.

- Develop and implement campaigns to better lead quality and beat the competition.

- Perform data analysis around web traffic and other key metrics.

- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.

- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

- Communicate with team members on campaign developments, timelines, and results.

Requirements :

- Minimum 10 years of experience in Digital Marketing or a similar position preferred.

- Post-Graduation in MBA with Marketing.

- Under-Graduate with B.E/ B.Tech IT/CSE.

- Experience with B2B SAAS companies is preferred.

- Experience in Education Industry is a value addition.

- Proven experience building campaign strategies from scratch.

- Excellent Excel skills - familiarity with pivot tables and V-lookups is a huge bonus.

- Experience working with data.

- Perfect knowledge of web analytics tools (e.g. Google Analytics, Search Console, WebTrends etc.).

- Skills and experience in creative content writing.

- Experience of 3-5 years in IT will be an added advantage.

Perks :

- Flexible work timings and no leave policy - We don't go behind timelines, we work for better product at flexible working hours.

- No hierarchy - Everyone has open access to anyone in the team.

- Medical insurance - We got you covered. We provide insurance for you and your family members.

- 5 days a week - Take time off to revitalise.

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