Head - Digital Marketing & eCommerce - IT

Digital Marketing Responsibilities :

- Responsible for overseeing online marketing in a sub-part of the overall organization (major region, country, group, division, subsidiary, or other sub-part) or for a particular product line.

- Responsibilities may include overseeing internet and digital marketing programs, e-mail marketing, e-commerce marketing, online advertising, web analytics, search engine optimization, viral marketing, corporate social media presence and overall website strategy.

- Handle marketing and communications related to the various product portfolios and drive product launches and promotions.

- Drive digital marketing initiatives with a focus on growing e-commerce traffic and sales.

- Management of digital marketing and market communications team for web presence, branding, social/professional media activities

- Trade shows and events planning

- Oversee the design and development of marketing collaterals. Would involve supporting sales and business development teams with required marketing collateral for Tier 1 customers and opportunities.

- Oversee the design and development of sale and channel training collaterals and plan the channel events.

- Frequently review product launch progress from inception and ensure deliverables meet the requirements and work as specified with S/W, H/W required to serve unique market segment needs and opportunities.

- Build and execute the right alignment between Inforce and the Ecosystem partners, including driving go-to-market programs, solution development, field enablement and technical alignment. Communication of product updates and availability to customers and channel partners

- Guide cross-functional teams in developing internal/external communications, product documentation, and sales collateral

Qualifications :

- Bachelor's/Master's Degree in Computer Science, Electrical Engineering or similar field

- 18 to 22 years of experience in product or technical marketing with experience in business development.

- Must have proven Embedded System product definition experience with successful products

- Experience with embedded systems products life cycle (board and/or box level with a variety of software).

- Experience with managing a family of products with standard and custom versions including roadmap planning.

- Prior experience with launching products and staging trade shows in USA and Europe

- Track record of working with the product management team to integrate product development plans into a successful market launch.

- Strong technical foundation in the embedded & IoT hardware/software industry, including a working knowledge of heterogeneous systems.

- Expertise in developing and executing product marketing programs.