Head - Digital Marketing - eCommerce

- Leading the Digital Marketing Campaigns to Existing and Potential customers via social media (incl. YT), content, affiliate, loyalty and other forthe Retail brands. Initiating new customer acquisition and business growth models.

- Conceptualizing End to End E-Commerce Strategy and setup the pillars of marketing and customer experience functions using various creative,digital & CRM agencies.

- Playing the role of a key anchor in the customer acquisition to get additional boost in terms of customer acquisition and GTM strategy

- Formulation and implementation the brand and devised the media spend plan

- Creating Annual Marketing, Customer Strategy and Annual Budget Plans

- Handling SEO, SEM, Social & Analytics (GA) of spencers.in to drive traffic to the Online/Offline Store and increase app downloads.

- Enhancing the average customer trips to both offline and online formats put together

- Handled ATL / BTL activations for the launch & magnifying various online promotions offline.

- Mapping & analyzed users- journey to enhance the buying experience and conversion rate. Started the UX practice for all digital platforms.