Head - Digital Marketing - eCommerce

Co Profile : E-commerce company, based out of Bangalore.

Role :

- 10+ years of experience in digital marketing, marketing strategy, communications, brand and creative advertising

- Entrepreneurial and result-oriented mindset, with a strong sense of ownership and bias for action.

- Deep understanding and hands-on experience in driving user growth and engagement through digital marketing channels. campaigns and communications.

- Experience working with and/or for media or performance agencies within the branding or digital advertising industry.

- Experience in marketing digital products and solutions to a global audience, across diverse demographics. Experience in offline marketing to field/operations workforces is a strong plus.

- Program management experience, including influencing strategic initiatives with multiple stakeholders across levels to meet goals.

Responsibilities :

- Shape the voice of the brand and products and help grow and engage a large, global consumer base through a mix of global and regional strategies

- Create product positioning, messaging, and narratives while leading go-to-market efforts for launches and updates across the ecosystem

- Closely collaborate with product managers, business leads, product designers, content creators, and field operations to define and execute marketing initiatives.

- Meet business goals while ensuring a top-notch customer experience

- Work internally and externally with creative partners to create marketing materials, including interactive experiences, websites, user stories, videos, blogs, case studies, newsletters, and other marketing collateral.