Head - Digital Marketing - eCommerce

Company : One of the Largest Retail Conglomerate Company in India. This is for their eCommerce Business which they have launched recently

Position: Head of Digital Marketing (E-Commerce)

Location : Gurgaon

Reporting to Head of eComm Business

Educational Qualifications :

- MBA (Marketing)

Prior Work Experience :

- Proven experience of 10-12 years in digital marketing arena

- Prior experience for departmental profitability and long-term business planning to achieve success targets

Job Purpose :

- To manage the brand marketing strategy for e-commerce channel and enhance online customer experience.

Job Description : Specific Accountabilities / Deliverables

Financial :

- Develop and execute the business plan for the brand

- Create annual digital marketing plan across owned, paid and earned channels, aligned with the overall marketing calendar

- Drive sales forecasting, seasonal estimates, marketing budgets and OTB's.

- Management of the advertising and promotional budget including allocation across expense heads

- Drive improvement in market share.

Customer :

- Drive initiatives to enhance online customer experience

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Effectively coordinate with offline Marketing team/agencies/Customer Loyalty team for integrated marketing calendar and campaigns

- Ability to understand, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Experience liaising with Digital Agencies, ensuring that any service level agreements are met

- Work closely with creative agencies and periodically assess their performance.

- Develop partnerships with affiliate channel partners (bloggers, PR, related websites, co-branding opportunities etc.)

Internal Business Processes :

- Continuous improvements to the website and digital systems to enhance customers- digital journey

- Experience in optimizing landing pages and user funnels

- Demonstrable experience leading and managing marketing database, email, social media, SEM and/or display advertising campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience with Search engine Optimization/Marketing and pay per click campaigns

- Online planning & buying across all digital channels including mobile, PPC and social media

- Manage and develop tools and dashboards for monitoring and evaluation of performance and business health

- Partner with social media, content, communication, analytics and other marketing teams

Innovation/HR :

- Drive analysis of trends and patterns and develop consumer insights

- Manage team of 3-4 managers

Key Performance Indicators :

Responsibilities :

- Site traffic and customer acquisition rate

- Social media performance and market share

- Customer Reviews and voice of customer

- Cost of customer acquisition

- Revenue through partnerships with alternate affiliate channels

Direct Supervision (i.e., responsibility for signing the employee appraisal form) :

Role :

- Number of positions

- Directly supervises staff

- Indicate as decided

- Supervises staff through subordinate supervisors

- Indicate as decided

Competencies :

- Customer engagement strategy

- Content marketing, digital marketing and social marketing aptitude

- Data driven marketing and power of contextual intelligence

- Marketing automation

- Propensity to adopt technology

- Campaign management skills

- Creativity, graphic design and web design

- Up-to-date with the latest trends and best practices in online marketing and measurement