A Mobile-first, AI-powered, Next-generation Consumer Tech Startup for a global audience, being built out of India, is looking for a CMO.

The Team: An accomplished team comprising of IIM Alumni, Ex-Venture Capitalists, Founders and top notch Product, Sales and Ops guys. With a collective experience of over 50 years, the team has founded multiple startups, raised several rounds of Venture Capital, built and ran large scale businesses in India and US.

The Pitch: The product solves a real and growing problem, is global in scope, and built for the local commerce, with a clear revenue model from day one. Several Indian & Valley angels and Venture Capitalists have shown deep interest in the product and are keen to help build the product.

Position: Head of Digital Marketing

Location: Bangalore

Primary Channel: Online & Apps (Android and iOS)

Business Geography: Currently Bangalore / Hyderabad /Gurgaon

Job Description :

Acquire new customers to drive revenue and growth:

- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)

Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)

Increase repeat customers to drive revenue and growth :

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

Metrics: Repeat revenue & repeat customers

Drive marketing efficiency by :

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates

Metrics: Cost of sales, cost of customer acquisition, cost of traffic

Develop effective marketing communication by :

- Understanding product portfolio and offerings working with category teams

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.

- Build long-term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high-performance creatives etc.

- Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)

Desired Candidate :

- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

- MBA from a premier school with digital marketing experience. Overall 5 - 8 years of experience. Digital product management background is a plus

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics, Apsalar etc.

- Expertise in building & developing teams

- Ability to understand & appreciate the operational challenges of the business

- Willingness to work under demanding and highly performance driven work environment

- Ability to work with a cross-functional team across sales, product development, engineering and operations.

Their Promise to You: -

- We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.