Head - Digital Marketing - Consumer Industry

Client is a Global MNC into Consumer Industry. It's a fast moving Industry and undergoing a digital transformation change from eCommerce business point of view.

We are looking for a Digital Champion to head entire Digital Marketing Strategy which will have a direct impact on business.

Few Key Roles to perform :

- Develop long-term & near-term digital marketing strategies for the organization in India & execute the digital marketing roadmap and annual strategies.

- Develop & execute the digital marketing roadmap and annual strategies.

- Digital Campaign Management - Partner category teams & digital media teams to bring alive consumer insights on digital campaigns across the consumer journey funnel.

- Manage websites, social handles, CRM/ORM/Social Listening tools.

- Data Analytics. Consumer Relationship Management.

- Drive aggressive new user acquisition.

- Manage external creative and technology agencies best suited to deliver the Digital Strategy.

- Manage search engine marketing & search engine optimizations to build website traffic.

- Leverage social listening tools to monitor consumer & competition behavior on digital.

- Support ecommerce team to deliver business objectives & digital penetration.

- Integrate digital marketing plans with ecommerce plans to amplify execution.