Head - Digital Marketing - Consumer Durable Firm

Looking for Head - Digital Marketing for a leading Consumer Durable Company in Goa.

Experience - 9yrs

Reporting to - Chief Marketing Officer

Education - MBA is a must from a Top Management Institute.

Job Responsibilities -

- Responsible for elevating customer experience for Company through technology - both online and offline.

- Develop strategic media plans & recommendations.

- Own all steps of the ad operations process.

- Managed all platforms to build & monitor digital buys in a display, social, programmatic and video.

- Optimize campaign buys to deliver the most at the highest ROI.

- Data analytics and comparison, pre and post change implementation.

- Bring new ad opportunities, products, and placements to the team to help strengthen creativity and effectiveness.

- Monitor ad and landing page performance via Google Analytics.

- Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.

- Monitor campaigns to ensure they deliver expected results

- Build, analyze & provide insights for campaign reports

- Facebook and Twitter paid campaign management

- Digital media budget creation.

- Analyse the website and creation of marketing strategy bases on budget and resources.

- Build, plan and implement the overall digital marketing strategy.

- Develop a website traffic plan and create goals and benchmarks to meet.

- Optimize website and social media channels for SEO as well as usability.

- Research competitors and provide suggestions for improvement.

- Singly handled companies all paid media campaigns (Facebook, Google Ads, Twitter etc)