Founder at RightFit
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Head - Digital Marketing - Consulting/IT Services (8-12 yrs)
Head of Digital Marketing
Location : Pune (Hybrid)
Skills & Expertise: Digital Marketing Strategy, Marketing Campaigns, Branding, Organic Campaigns, Paid campaigns, PR campaigns, Customer stories, content, testimonials, Brand management, and Marketing communication.
Industry & Domain: Consulting / IT services
Roles & Responsibilities:
- This position is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals.
- This position works closely with the Head of Sales & the CEO, with direct responsibilities for Inbound demand generation, brand promotion, and network marketing.
Role & Responsibilities :
- Executing a results-driven, multi-platform online marketing & digital branding strategy
- Drive multi-channel marketing initiatives across affiliates, channel partners, and existing customers
- Lead a team of Marketing, Content, and Design Specialists to implement online marketing strategies including organic search, paid search, sales enablement & network partners.
- Track and measure the performance of all campaigns, using analytics-driven metrics &benchmarks
- At least 2 years of success in a similar role, with overall 8-10 years of relevant experience in digital marketing & brand promotion
- Should have a successful track record of using Search engine marketing, Keyword strategies and Content marketing
- Data-driven decision making & goal planning
Who Should Apply?
- You have consistently achieved goals & created success in your previous roles
- You should have managed end-to-end Digital Marketing & Branding cycles, from Setting-Up and Defining Digital Marketing Strategy, implementation, and Traction, conversion, and expansion.
- You are now working in a mid-size IT Consulting company (200-1000 people), in a similar role for the last 2-3 years.