Head - Digital Marketing - BPO/IT

Responsibilities

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget is this required

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up to date with digital technology developments

Requirements

- Proven 10+ years of work experience in Digital marketing

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Highly creative with excellent analytical abilities.

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills