Company: Leading Private Sector Bank  Head - Digital marketing   Location - Mumbai   Key Responsibilities & Deliverables:   - Design and implement the organizations- digital road map to achieve brand and product objectives with focus on key products.   - Responsible for managing Paid Search, PPC, Email Promotion, Social Channels (Facebook, Twitter, LinkedIn), Mobile - WAP and APP, Double Click, Programmatic buying and other digital marketing programs for various product categories   - Analyse industry trends and competitive landscape to exploit expansion & optimization opportunities   - Drive content to create and manage social media community (Facebook, Google Plus, LinkedIn, and Twitter) by delivering innovative and engaging experiences   - Measure key digital channels; paid, owned and shared, website development, mobile development, social media presence, earned digital and or influencer marketing   - Focus on driving acquisition and business for products/ services through desktop, mobile, and apps   - Analyze and interpret user journey to improve the customer experience, usability, and conversions on internal and external platforms   - To improve design, usability, content and conversion points of key digital assets and customer touch points. Also identify, evaluate, appoint and manage partners to create a unique digital ecosystem to support the company's Digital Landscape.   Profile Requirements:   - Digital Marketing expert with 11-16 years of experience. Experience can be with a digital marketing agency or from an e-commerce company or handling digital marketing for any large firm.   - Organized & Detail-Oriented: Ideal candidate would be required to lead and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines   - Excellent quantitative skills: Ability to keep track of campaigns and coordinate with agencies to optimize for ROI independently, analyzing trends/ROI and other KPI benchmarks   - Knowledge-seeker: Incumbent should have strong knowledge and hands-on experience of SEM and should be able to keep himself/herself up to date with new features and opportunities in SEM and Digital Marketing   - Quick learner: Should be able to quickly understand new features/technology in SEM/SEO and implement the same   - Team Management & Ownership: Should be a team person with strong sense of ownership of the responsibilities assigned

Mumbai

Head - Digital Marketing - Bank 

Head - Digital Marketing - Bank  ,Job Description for Head - Digital Marketing - Bank  in Kairos Consulting India in  Mumbai for (11-16) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Bank  in Kairos Consulting India in  Mumbai for (11-16) years of experience. Apply Now!