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Head - Digital Marketing - B2C Online Business (7-12 yrs)
Head Digital Marketing
- Should have experience in leading the digital marketing initiatives in a reputed B2C online company.
Required : Post Graduate degree in marketing.
- Proven work experience of 7-12 years in digital marketing
- Experience in target audience identification and creating campaigns that engage and inform the same.
- Experience in optimizing landing pages, user funnels and lead nurturing.
- Solid knowledge of web analytics tools
- Own lead volume and conversion targets for the group and drive highest results through aggressive budget management.
- Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies.
- Develop and manage content marketing, community management and remarketing strategies to establish brand awareness across the target markets.
- Establish key metrics for digital marketing function to drive business results.
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