Head - Digital Marketing - B2C - Consumer Internet

- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels

- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.

- He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

- Responsible for revenue growth & ROI of all digital marketing platforms including Social Media, Display, Search Engine Marketing, SEO, Marketing Automation (CRM Marketing), Affiliate, Email and SMS platforms.

- Monitor and analyze the performance/effectiveness of PPC, SEM, SMM, display campaigns and work with in-house/outsource team to optimize the campaigns

- Adopt an insight-led, be the user approach for customer acquisition & retention strategies across all channels & Develop & measure key business metrics including customer acquisition, customer retention, conversion rates & engagement.

- Play a thought leadership role in driving marketing best practices and executional excellence.

Desired Profile:

- MBA from top 10 B Schools in India

- Digital Marketing experience of 10+ years

- Must have excellent interpersonal, analytical and creative appreciation skills.

- Must have a strong understanding of marketing concepts and digital marketing domain.