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Partner - Recruitment at Talent Pipeline
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Head - Digital Marketing - B2C - Consumer Internet (8-12 yrs)
- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels
- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Responsible for revenue growth & ROI of all digital marketing platforms including Social Media, Display, Search Engine Marketing, SEO, Marketing Automation (CRM Marketing), Affiliate, Email and SMS platforms.
- Monitor and analyze the performance/effectiveness of PPC, SEM, SMM, display campaigns and work with in-house/outsource team to optimize the campaigns
- Adopt an insight-led, be the user approach for customer acquisition & retention strategies across all channels & Develop & measure key business metrics including customer acquisition, customer retention, conversion rates & engagement.
- Play a thought leadership role in driving marketing best practices and executional excellence.
Desired Profile:
- MBA from top 10 B Schools in India
- Digital Marketing experience of 10+ years
- Must have excellent interpersonal, analytical and creative appreciation skills.
- Must have a strong understanding of marketing concepts and digital marketing domain.
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