Head - Digital & Loyalty - FMCG/FMCD

Head- Digital & Loyalty

Key Responsibilities:

- Head Digital & Loyalty is responsible for creating and maintaining online marketing strategies aimed at promoting the brand, and generating interest in the products and services of the company.

- Demonstrate creativity and ensure the online image of the business is effective and attracts customers.

Responsibilities:

- Generating content for the app, website and social media.

- Optimizing content on the web.

- Updating social media platforms.

- Advising on and revising trends.

- Managing the creation and delivery of marketing strategies.

- Creating and delivering email campaigns.

- Analyzing the success of campaigns and ROI.

- Manage and enhance the Loyalty Program and use as a tool for enhancing customer experience and control churn.

Program Development & Execution:

- Develop Programs/concepts to drive customer interaction and sales.

- Develop the communications planning for specific promotions in line with the program objectives and keeping the brand image in mind.

Develop the Campaign Calendar:

- Design and drive the campaign calendar in sync with the overall marketing plan and in collaboration with the stake holders to communicate the programs designed for Consumers

- Define and deploy right touch points (Digital) and frequency to achieve the objective of the program's reach effectively.

Measurement & Reporting:

- Analyze the performance of the campaign and take corrective action in terms of message & touch points used.

- Develop dashboards that enable measurement and COE's

- Focus on cohort-based communication channels to receive higher ROI and impact

New channels: Explore new opportunities to communicate to customers as well as Consumers directly to influence the buying decision and keep abreast of best practices