Vice President at TopGear Consultants
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Head - Digital & eBusiness - Financial Group (13-15 yrs)
The opening is with a leading Financial Group in Chennai location
- Drive new revenue growth from channels at a profitable rate
- Grow sales from assisted sales by maximizing efficiency from the call center partners
- Drive incremental renewal growth in health
- Drive growth in Private Car renewal retention
- Drive significant renewal retention
- Support the growth of Digital Banca working with Head Affinity Relationships
- Expand marketing function from just performance marketing to POEM model
- Digital Marketing strategy and implementation
- Monitor and manage campaigns across Paid, social, display, you tube etc
- Work on improving the Ranking and optimizing the cost of leads
- Manage COA as per Budget
- Continuous benchmarking against Competitor products, Pricing and Marketing
- Increase organic leads to reduce overall CPA
- Refresh the social media marketing approach
- Drive adoption of video search and video overall
- Manage ad agencies and all marketing and sales vendors
- Responsible for budget creation, management and reporting
- Responsible for people and their performance appraisals and career growth
- Responsible for weekly reporting of all key KPAs and KPIs
- Cover CDO and any team members going on leave
- Assist CDO in managing overall team
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