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04/09 Vidya Venkat
Vice President at TopGear Consultants

Views:357 Applications:80 Rec. Actions:Recruiter Actions:9

Head - Digital & eBusiness - Financial Group (13-15 yrs)

Chennai Job Code: 973938

The opening is with a leading Financial Group in Chennai location

- Drive new revenue growth from channels at a profitable rate

- Grow sales from assisted sales by maximizing efficiency from the call center partners

- Drive incremental renewal growth in health

- Drive growth in Private Car renewal retention

- Drive significant renewal retention

- Support the growth of Digital Banca working with Head Affinity Relationships

- Expand marketing function from just performance marketing to POEM model

- Digital Marketing strategy and implementation

- Monitor and manage campaigns across Paid, social, display, you tube etc

- Work on improving the Ranking and optimizing the cost of leads

- Manage COA as per Budget

- Continuous benchmarking against Competitor products, Pricing and Marketing

- Increase organic leads to reduce overall CPA

- Refresh the social media marketing approach

- Drive adoption of video search and video overall

- Manage ad agencies and all marketing and sales vendors

- Responsible for budget creation, management and reporting

- Responsible for people and their performance appraisals and career growth

- Responsible for weekly reporting of all key KPAs and KPIs

- Cover CDO and any team members going on leave

- Assist CDO in managing overall team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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