Purpose :

- Lead the Digital business arm of Media and own the P&L to drive sustainable growth and profitability

- Formulate and execute a digital strategy for the organization to ensure growth in Digital Media and achievement of long-term digital goals

Key Responsibilities :

Responsibilities :

Strategic :

- Creates and drives short-term and long-term business plan for Web in alignment with the organization business plan

- Drives differentiated brand positioning in the market for web platforms

- Define digital revenue strategy in terms of coverage areas and industry focus and monitor execution of strategies

- Define retention strategy for each product and drive conversion to direct traffic

- Define a robust marketing strategy to improve and enhance application downloads, identify traffic growth accelerators, ensure SEO rankings an ensure asset upkeep

Financial :

- Owns the Digital P&L, ensures a growth of Revenue through Network & Direct sales to achieve the desired Revenue Goal of 10/12 Crores

- Ensures profitability and maximizes revenue of each Web platform

- Identifies the right network to maximize yields for each web platform

- Drive optimization of sales through new user acquisition by identifying the right SEO accelerators and social media amplification plan

- Define new revenue strategy for Web (Digital SBU)

- Ensure adherence to budgeted cost for each digital product team

- Maximize content distribution revenue

- Implement exchange and header bidding

- Focus to drive DAVP revenues for each Web platform

Operational :

- Identifies business risk to current operations and develop business case for driving new and/or improved digital products

- Drive user experience through product to increase time spent and reduce bounce rate

- Drive enhancement of digital product awareness and recall in the market

- Leverage on relationships with existing national print advertisers and attempt to convert them into Digital advertisers, and achieve Revenue/Yield targets

- Expedite time to time changes in the products with the help of IT team to facilitate Programmatic revenue

- Drive a zero error policy for all the Web platforms to ensure no technical errors

- Define a strategy to boost followers, daily engagement, reach and CTR for Facebook and Twitter

- Implementation of Facebook Instant Article and Ad Network

- Define a video strategy for social media content amplification

Transformation and Organization :

- Design the future-ready operating model for the Digital business, leveraging new-age practices such as Digital Newsroom, Cognitive Tech, Machine Learning and Artificial Intelligence

- Build collaborative teams to drive agile product development and consumer centricity

- Conduct detailed resource planning for each new initiative/process with a view to estimate budget, time and man month requirements

- Mentor and coach subordinates to develop the team's capabilities and build a strong succession pipeline for the role

- Reviews recurrent issues/trends and sets in motion the required set of course correction measures

Key Result Areas :

- Overall digital business growth (targets defined by revenue and profitability)

- Readership Engagement and Digital Performance Benchmarks

- Increase in Net Promoter Scores for all web platforms

Job Specification :

Education: Post Graduate/ MBA

Years of Experience : 10+ years of relevant work experience in building digital business in media or consumer-facing industries

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