An exceptional opportunity awaits an accomplished visionary to assume the pivotal role of Head of Digital Marketing and Digital Business at General Insurance Company Client. We are seeking an adept leader to drive our digital transformation, redefine industry norms, and spearhead unparalleled growth.

Position: Head of Digital Marketing and Digital Business

Location: Remote / Bangalore / Mumbai / Hyderabad / Pune

About Us:

At our client who is a leading General Insurance Company, we stand at the forefront of innovation, committed to revolutionizing the insurance landscape through strategic digital evolution. Our quest for excellence necessitates an individual of extraordinary caliber to guide our journey into uncharted digital realms.

Remuneration and Benefits:

- Competitive Compensation Package: A remuneration package designed to attract the industry's finest talent, reflective of your expertise and the impact you'll deliver.

- Performance-Driven Bonuses: Recognizing your accomplishments and dedication, an incentivized bonus structure shall be in place, aligning with your delivery of transformative results.

- ESOPs (Employee Stock Ownership Plans): As a testament to our partnership in the future's success, a stake in the company shall be extended, ensuring your vested interest in our collective growth.

- Elevated Perks: Your comfort, well-being, and professional advancement are paramount; comprehensive benefits shall be offered to ensure an optimal work-life equation.

Key Responsibilities:

- In this capacity, you will strategically orchestrate the evolution of our digital landscape, directing and optimizing the following critical metrics:

Awareness:

- Initiate and execute strategies to amplify website traffic, fostering heightened brand visibility.

- Curate an immersive digital journey to captivate and retain unique visitors.

Engagement:

- Deploy tactical interventions to minimize bounce rates, optimizing user interaction.

- Enhance average session duration and pages per session to curate an enriched user experience.

Consideration:

- Spearhead lead generation initiatives to capture email and mobile leads with precision.

- Cultivate leads of superior quality, orchestrating seamless conversion pathways.

- Vigilantly manage cost per lead to ensure efficient resource allocation.

Conversion:

- Architect a conversion-centric framework, nurturing prospects into loyal clientele.

- Engineer cost-effective acquisition strategies, aligning expenditure with demonstrable outcomes.

Sustainability:

- Collaborate seamlessly with cross-functional teams to ascertain optimal average premium alignment.

- Exercise prudent fiscal management, safeguarding a favorable COA (Cost of Acquisition) to premium ratio.

KPI:

- Elevate the crescendo of total premium collected from new customers, fortifying growth.

- Sustain the symphony through robust renewal collections, ensuring enduring financial resonance.

Qualifications and Experience:

- A distinguished professional with an impressive track record, amassing 10-15 years of strategic leadership within digital marketing and digital business, ideally within the insurance domain.

- Have built large 10s to 100s of crores of digital revenue premium. collection.

- Proven history of catalyzing digital business expansion, accompanied by exemplary team leadership.

- Profound analytical acumen, coupled with an innate ability to drive insights from data.

- Exemplary communication and interpersonal skills, essential for fostering cohesive collaboration.

- Relevant academic background, underpinned by a degree in Marketing, Business, or a cognate field.

Application Process:

If you are poised to ascend as the vanguard of our digital renaissance, we invite you to submit your comprehensive CV by applying here.

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