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Consultant at Michael Page International
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Head/Deputy Vice President - Product Marketing & Events - BFSI (8-15 yrs)
Head (DVP) - Product Marketing and Events
Role : DVP - Product Marketing and Events
Reporting : Head - Marketing
Location : H.O. Mumbai
Job Description :
- Spearhead the product marketing function for the organization
- Define the Go-to-Market strategy for new and existing products
- Work along with the Brand Management team to define the brand proposition for the products depending on the target segment
- Create learning and development programs for internal sales force and partnership distributors for specific focus products
- Conduct roadshows, awareness campaigns and all other marketing activities in case of a new product launch
- Take complete ownership of the events management function for internal and external events
- Work closely with internal departments to successfully market and conduct critical events such as Townhall, Offsites etc
- Responsible for the complete event lifecycle including vendor management
Candidate Profile :
- Minimum 8 years of experience in product/event/channel marketing
- Should be from BFSI industry only
- MBA candidates preferred
- Should have worked on product launches and events
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