India's No.1 HR Platform is looking for Head-Demand Generation in Hyderabad, candidates those who are really interested and ready to relocate may apply.

3 Pillars

- Building Awareness of Products & Services

- Capturing Existing Demand & Turning It into Revenue

- Optimizing Sales & Marketing Funnels for Better Result

What your day to day will look like:

- Strategy: create and execute multi-channel demand generation strategies that are aligned to personas / audiences and our sales objectives to support pipeline and revenue goals.

- Global Expansion: We are expanding in the USA and the Middle East; you will be handling demand gen for both the region and also help us plan our GTM.

- Campaign Management: help construct and bring to the life marketing program and successfully create and roll-out out a highly targeted and broad demand generation program that engages and advances interest across the prospect and customer lifecycle.

- Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.

- CRO; own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize the online and offline programs to ensure CAC is in line with ROI goals.

- Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product, and product marketing.

- Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.

- Analysis: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.

- Lead Management: understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot, Ahref) and CRM systems (Hubspot) Juggle Multiple

Responsibilities

An effective leader needed to be a contradiction of sorts. Details are obsessed but keep the big picture in mind. In other words,

The best marketing doesn't feel like marketing. Tom Fishburne . No matter what you do, dont pass leads directly to the sales team. Jon Miller

What are our Key KPI?

1. Qualified Pipeline Value

2. Reach

3. Growth by Channel & Buyers Persona

4. CTR, CPL, CAC, LTV

Your Attributes:

Unique thinker and collaborator who can engage others Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude

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