Director at ConsultMeIn Pvt Ltd
Views:670 Applications:93 Rec. Actions:Recruiter Actions:61
Head - Demand Generation (10-12 yrs)
Expectations from the role:
- The head of Demand Generation will setup a scalable outbound process using new age tools and techniques.
- Must have: Strong written communication skills to be able to create very customized cold emails, follow up mails and be able to train the team to send good emails. Preferred to be more hands-on.
- Experience in B2B Enterprise SaaS is required. It is preferred, if someone has sold solutions which take longer sales cycles [3-12 months] and long implementation cycles, and the end users of the product are employees of the company, but the buyer is a CXO [e.g: SAP Concur, Salesforce, Freshworks]
- The target will be to create ~250 Sales qualified leads per year for the sales team, majorly through outbound approach.
- Coordination with Sales, sales ops, marketing teams would be required to orchestrate targeted campaigns.
- There will be a separate focus on strategic group accounts (ABM)
- The demand generation team reaches out to prospects through cold emails, phone calls, LinkedIn to generate interest and get a demo with the decision make.