Head - Data Scientist - BFS

- Partner with the cross-functional teams to solve key business questions by identifying trends, designing tests and conducting deep dive analysis

- Work with key stakeholders (product/ segment heads) to ensure alignment of the objectives across business units and the action plans required to achieve the same

- Develop and provide a set of regular analytical output across all product and segment areas

- Leverage the use of business analytics/ decision science to achieve business objectives

- Uncover insights and discover optimization opportunities to drive lead quality and cost of acquisition

- Strengthen the Data Warehouse through business activities, to be structured for business analysis and predictive purposes

- Build and lead a team to create and maintain a suite of data models for using best in class - statistical techniques-

- To suggest innovative and effective avenues for lead generation and customer engagement based on Data analytics and market trends

- Research new methods and algorithms for measuring engagement, predicting conversion rate, calculating multi-touch attributions and optimizing media mix

- Develop a variety of robust statistical techniques used for the analysis of a diverse range of data

- Monitor and highlight important trends, gaps & opportunities for the business

- To support revenue generation from new customer and existing customers

- Drive customer subscription or induce transactions via campaigns that appeal to the customers & makes them act

- To facilitate cross-sell to the leads generated through various campaigns

- To engage with the alliances to create various platforms for transaction revenue generation and share useful insights about their customers

- To support creation of differentiated pricing offers which can help drive the subscriptions dependent on Usage, Bundled offers, VAS offers and Top up models, etc.

- To analyze traffic trends on the website and help derive best negotiation for site ad inventory based on this

- Creation of various MIS to Monitor and enhance customer database

- No. of new segments / frameworks launched

- No. of Tests conducted

- No. of Score Cards Reworked / Developed

- No. of error free & Timely campaigns launched

- Overall base coverage

- Continuous monitoring of contractibility parameters

- Continuous update of key parameters like pan card, UID and other data parameters which helps to know the customer better